Gurugram, India
Real-time auctions, multi-tenant billing, production AI. Three live exchanges, built alone. Most projects die between the demo and production — I take them across.
In production now
LtvAdx
Connected TV & linear TV exchange
MailAdx
Real-time ad exchange, two-sided billing
InfluencersKit
Creator audience platform
Designed, built and deployed by one person. Open any of them below.
Proof
Not screenshots, not a case study behind an NDA. Running software you can load in a browser right now.
Connected TV & linear TV exchange
A programmatic exchange for Connected TV, FAST channels and addressable linear breaks. Supply side, demand side, ad server and stitching layer in one system.
Hard partAd decisions run with zero database reads. The waterfall works entirely on an in-memory snapshot refreshed every fifteen seconds, because a TV break will not wait for a query.
Real-time ad exchange, two-sided billing
An exchange with an internal DSP, direct-sold inventory and open RTB demand. Publishers earn, advertisers spend, agencies take commission — all reconciled from one event stream.
Hard partMoney moves in three directions at once. Every ledger row has to survive a replayed event, a refund and a disputed claim without double-counting.
Creator audience platform
Media kits, campaign tooling, audience segmentation and sequence automation for creators and the agencies that manage them.
Hard partMulti-tenant from the first commit: per-plan capacity ceilings, an organisation review queue, and analytics that count unique humans rather than raw events.
Engagements
Fixed price, fixed scope, explicit definition of done. No hourly billing and no surprise invoice.
5 days
Why your project has not shipped — written down, ranked by severity, with what it takes to cross.
₹40,000
$500 international · ex-GST
Most asked for
3–4 weeks
Your prototype becomes a system people can depend on. This is the gap most projects die in.
₹5,50,000
$6,500 international · ex-GST
6 weeks
An idea becomes a live product. Scoped, built and deployed by one person who has done it three times.
₹9,50,000
$11,500 international · ex-GST
Your clients are asking for work you cannot staff. I build it under your name, to your deadlines.
from ₹2,00,000 / month
from $2,400
Two days a week of senior product and engineering judgement, for a company that needs it before it can hire it.
from ₹2,50,000 / month
from $3,000
Method
The same four stages every time. You can stop after any one of them.
01
5 days
Findings in writing, ranked by severity, each with the cost of leaving it alone. Fixed price. You own the document whether or not we continue.
02
2–6 weeks
Agreed scope, fixed price, explicit definition of done. No hourly billing, no scope drift, no surprise invoice.
03
2–4 weeks
Before and after, measured. If the numbers did not move, that gets said out loud rather than buried in a status deck.
04
monthly
Monitoring, alerting and a monthly review, so the thing that was fixed stays fixed. Optional, cancel any month.
Record
Thirteen years in ad tech and audience data — Digismart, a Times Internet company — then on my own. Every number below is attributed.
Start here
One sentence is enough. If a teardown is the right next step I’ll say so, and if it isn’t I’ll say that instead.
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