Gurugram, India
Real-time auctions, multi-tenant billing, production AI. Five systems in production, owned end to end. Most projects die between the demo and production — I take them across.
In production now
Designed, built and deployed end to end. Open any of them.
LtvAdx
Connected TV & linear TV exchange
Read how it works →MailAdx
Real-time ad exchange, two-sided billing
Read how it works →Synth AI
AI agent platform for business teams
Read how it works →i-Connect
WhatsApp business platform
Read how it works →InfluencersKit
Creator audience platform
Read how it works →Proof
Not screenshots, not a case study behind an NDA. Running software you can load in a browser right now.
Connected TV & linear TV exchange
A programmatic exchange for Connected TV, FAST channels and addressable linear breaks. Supply side, demand side, ad server and stitching layer in one system.
Hard partAd decisions run with zero database reads. The waterfall works entirely on an in-memory snapshot refreshed every fifteen seconds, because a TV break will not wait for a query.
Real-time ad exchange, two-sided billing
An exchange with an internal DSP, direct-sold inventory and open RTB demand. Publishers earn, advertisers spend, agencies take commission — all reconciled from one event stream.
Hard partMoney moves in three directions at once. Every ledger row has to survive a replayed event, a refund and a disputed claim without double-counting.
AI agent platform for business teams
Six agents a company can actually run — lead research, outreach sequencing, inbox triage, content, competitor tracking and a weekly digest — inside one workspace with roles, approvals and a credit ledger.
Hard partSix roles and forty-eight permissions applied across one hundred and sixty-three routes written before any of them existed. A cross-tenant test matrix proves two organisations cannot reach each other's data, and the guard that enforces it runs in production rather than in warning mode.
WhatsApp business platform
Campaigns, sequences, a shared inbox, hosted forms, WhatsApp Flows and in-chat ordering with payment — for businesses whose customers already live inside one app.
Hard partFifteen thousand recipients delivered exactly once at the platform's own rate ceiling, with reconciliation to prove it. The throughput came from the opposite of more infrastructure: a partial unique index was invisible to the equality lookup that depended on it, so every contact fetch had been a collection scan.
Creator audience platform
Media kits, campaign tooling, audience segmentation and sequence automation for creators and the agencies that manage them.
Hard partMulti-tenant from the first commit: per-plan capacity ceilings, an organisation review queue, and analytics that count unique humans rather than raw events.
Engagements
Fixed price, fixed scope, explicit definition of done. No hourly billing and no surprise invoice.
5 days
Why your project has not shipped — written down, ranked by severity, with what it takes to cross.
$500
₹40,000 in India · ex-GST
Most asked for
3–4 weeks
Your prototype becomes a system people can depend on. This is the gap most projects die in.
Fixed price, set from the teardown
6 weeks
An idea becomes a live product. Scoped, built and deployed by someone who has taken this across before.
Fixed price, set from a scoping week
Your clients are asking for work you cannot staff. I build it under your name, to your deadlines.
Priced per engagement
Two days a week of senior product and engineering judgement, for a company that needs it before it can hire it.
from $3,000
from ₹2,50,000 / month
Method
The same four stages every time. You can stop after any one of them.
01
5 days
Findings in writing, ranked by severity, each with the cost of leaving it alone. Fixed price. You own the document whether or not we continue.
02
2–6 weeks
Agreed scope, fixed price, explicit definition of done. No hourly billing, no scope drift, no surprise invoice.
03
2–4 weeks
Before and after, measured. If the numbers did not move, that gets said out loud rather than buried in a status deck.
04
monthly
Monitoring, alerting and a monthly review, so the thing that was fixed stays fixed. Optional, cancel any month.
Record
Fifteen years in ad tech and audience data — Digismart, a Times Internet company — then on my own. Every number below is attributed.
Start here
One sentence is enough. If a teardown is the right next step I’ll say so, and if it isn’t I’ll say that instead.
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